Call Customer Services on: +1 800 962 8808 Free Shipping in North America
Welcome visitor you can log in or create an account




Optimum Group is 100% family owned business.

Group Management structure is as under,

H.E. A. Majid. Hashmi

Group Chairman


Mr. N. A Hashmi

CEO/ Group Head Strategic Planning and Global Marketing

MBA Finance 2003 Quaid e Azam University Islamabad, Pakistan

RC CFA with CFA Institute USA


Mr. A. H Hashmi

Chief Operating Officer/ Group Head Operations & Procurement

MBA Operations Research 2005 ,CIIT Pakistan


Mr. A. R Hashmi

Group Head Sales & Quality Assurance

MBA CRM(Customer Relationship Management) 2007 Pakistan


Mr. A. K Shahzad Hashmi

Group Head Production & Shipping


Mrs. Huma. N. A Hashmi

Group Head Banking & Finance

MBA Banking and Finance 2005 CIIT Pakistan


Ms. S. M Hashmi

Group Head HR

MBA HR 2008, CIIT Pakistan


Mrs. Sadia. H Hashmi

Group Head Administration

MBA BZU 2006

Group Profile

Optimum Group's Companies has completed 20 years of successful business in Pakistan and 12 years of Export Business. The Group had been formed by (Late) A. Waheed Hasmi in 1990. Optimum Group is hundred percent families owned and managed business.

Areas of Businesses

The following are the key disciplines Group own has been dealing and contributing with Manufacturing and Exporting.

· Optimum Onyx Marble Company

 Onyx/Marble(Tiles, Mosaics, Moldings, Fireplaces, Table Tops, Vases, Shower trays, Planters, Knob Pulls, Columns & Pillars, Pedestals, Bath  Tubs, Sinks and Basins, Stair Steps, Fountains, Medallions, Vanity Tops, Slabs, Bathroom Accessories

· Optimum Himalayan Salt Company

 Edible Himalayan Salt, Natural and Crafted lamps, Candle Holders, Bath Salt Chunks, Animal Salt Licks, Tiles, Bricks, Massage Stones and  Salt Soaps

· Optimum Handicrafts

 Onyx Handicrafts, Marble Handicrafts, Lapis handicrafts, Wood Handicrafts, Brass Handicrafts, Vases & Urns ( Onyx, Marble, Lapis, Wood  and White Plaster Hand Painted)

· Optimum Surgical Instruments Company

 Cather Forceps (Scalpel Handles Operating Scissors), Scissors, TC Scissors Super cut Scissors, Pin/Wire Instruments, Dressing Forceps,  Tissue Forceps, Hemo static Forceps, Sponge Forceps, Perforating Towel Clips, Non-Perforating Towel Clips, Tube Occluding Clamps,  Needle Holders, Suction Tubes, Retractors, Intestinal Forceps, Freer Elevators, Seizing Forceps, De Bakey Tissue Forceps, Sterile  Containers, Gynecology Instruments, Ward Quality Products etc

· Optimum Shirts ( Designer Men & Women Wear)

 Men’s Dress Shirts, Ties, Cuff links and Handmade Shoes, Women Shirts, Trouser


Our Customer Relationship Management philosophy is bases on the following key factors,

·We believe to build relationship based on VIP (Vision Integrated Performance) treatment with the customers.

·We look in every transaction while aligning our paradigm with Principles (Self Evident natural laws/universal truth) and execute the transaction to produce an effective result.

·Our Relationship Management always focuses to maintain balance between Production Capability and the Production for timely execution of delivery promise.

·Our CRM is a product of choices, we choose before entering into an agreement with the customer, but when we enter we stand responsible for our commitments with the customers.

·We believe to expand our circle of influence (the things which are controllable and directly impact our customer relationship) and to reduce our circle of concern (things which are uncontrollable and have less direct impact on our relationship with our valued customers)

·We strongly practice that the mental creation precedes the physical, so we develop our customers by design.  We always begin with the end in mind and assure the mutually beneficial WIN- WIN relationship with our customers.

·Our CRM put first things first. We priories our valued and important clients and assure relation with balance and peace of mind.

·We strongly practice Time Matrix System in our Customer Relationship Management. We assure the balance between the clock (Time Management) and the Compass (Importance). We love to deal our customer having their important projects with no urgency. It always results in Long term quality relationship.

·We seek effective and long term Relationship with mutual respect and mutual benefit. We understand that there is plenty out there for everyone, and more to spare. So we enter the transactions only after assuring wining results both for our customers and for our company.

·We seek to create only WIN- WIN agreements in our Customer Relationship Management.

·We believe that in order to communicate effectively, we must understand the accurate requirement of our valued customer. We listen our valued customer with intent to understand.We agree only if we can complete the requirement in true sense. We take proper time to diagnose before we prescribe.

·We believe that the together we can create a better way, a higher way. We understand that the whole is greater than the sum of its parts. We always welcome our customers from all over the world The synergy element.

·We offer our customer to build a synergistic Relationship, as it creates

1.Result oriented positive energies

2.WIN-WIN cooperation

3.Having mutually agreed upon end in mind

4.Worth the effort and highly effective

5.A disciplined process

· We believe, in order to maintain and increase a healthy Customer Relationship, we must Renew Ourselves in body (Manufacturing capability) Mind (Technology) Heart (Skilled Labor force) and Soul (WIN WIN Relationship)  

Mission, Vision & Values

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Our mission is to produce finest quality handicrafts trough constant innovation and inspiration. Nothing is more important delivering exceptionally good to our customers for their benefit that will result in our benefit.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
We believe in VIP (Vision Integrated performance)
• People: Provide a platform to work where people can perform at their best.
• Portfolio: Bring to the World a portfolio of quality products that anticipate and satisfy people's desires and needs.
• Distributors: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization
Our Values
We as a pencil and our values serve as a compass for our actions and describe how we behave in the world.
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: Be an opportunist
• Customer: We have a profound respect for our customers
• Time: We deliver in Time
• Need: We understand 1st then to be understood
• Treatment: We Care
• Improvement: We improve incrementally and perpetually
• Work: We enjoy the process
• Quality; What we do, we do well



1. Will my salt crystal lamp be the same as the one pictured on your website?

By nature all of our handcrafted items are individually unique and no two are alike, so style, color, design, shape and of course the size, may vary from our photos and general guideline measurements. All measurements and weights are approximate.
A part of the beauty of our salt crystal lamps is that everyone is unique. While we can't place a picture of every lamp on our website, the pictures you see are very representative of the quality and color of the lamps we carry. They all range from warm white to amber, with streaks and areas of color, created by the various minerals found naturally in the salt.

2. How safe are the salt lamps?

Our lamps only use UL approved parts and are easily as safe as any low wattage lamp in your home. However, since these are electrical appliances that are powered by your home's electrical current, you should still take the same precautions you would take with any electrical appliance.

3. How do I take care of my salt lamp?

Our Himalayan Salt Crystal Lamps are highly suitable for almost any room in your home or office. They are beautiful, natural air cleaners and purifiers – and you will never have to replace a filter, saving you hundreds of dollars in filter costs.

Salt Crystal Lamps are designed to be used indoors and should not be used in any room where there is excess humidity, such as a bathroom or sauna, for extended periods of time. Excess humidity can cause a white powder to form on your salt lamp. In order to remove the white powder or dust, leave your salt lamp on and use a soft damp cloth to gently clean the surface.


4. Can a salt lamp eliminate odors in my house?

Our Himalayan Salt Crystal Lamps are natural Negative Ion generators when they are slightly warmed by the internal light bulb. Negative ions supercharge the air around a Salt Crystal Lamp – just like the clean air around a waterfall, on a mountain top, at the seashore, or after a thunderstorm.

Wherever you place a Salt Crystal Lamp the air will begin to smell cleaner and you will be able to breathe easier. Negative ions can help eliminate heavy odors from cigarette smoking, cat litter boxes, baby nurseries and cooking odors in the kitchen.

Our Himalayan Salt Crystal Lamps are also the perfect decorative accent to any room in your home or at the office. Salt Crystal Lamps supercharge the office environment and inspire creative ideas, while increasing mental alertness and concentration.


Office workstations, computer rooms, conference rooms and break rooms are perfect locations for our Himalayan Salt Crystal Lamps. Even restaurant and bar owners are changing the atmosphere of their business with our Himalayan Salt Crystal Lamps. The radiant illumination of the glowing lights supercharge the air and create an enchanting environment that inspires your imagination, relieve stress and awaken your senses.

5. Do salt lamps generate Negative Ions if they are not turned on?

Researchers have discovered that if there is little or no moisture in the air, Salt Crystals are largely ineffective at producing Negative Ions. However, areas such as the outdoors, bathrooms and spas have too much humidity and the salt crystals dissolve rapidly when exposed to high humidity levels above 60 percent. Salt Crystal Lamps will last indefinitely as long as they are not exposed to excessive moisture.

Researchers also discovered that when a salt crystal is heated slightly, it will generate Negative Ions. In order to facilitate this, a small light bulb is placed inside a salt crystal – creating our unique Salt Crystal Lamps.

Therefore, it is important to remember that a Salt Crystal Lamp will only generate Negative Ions when it is warmed by the internal light bulb. We recommend that you leave the light on 24 hours a day for maximum benefits.


6. What size lamp is best for my room?

The more Negative Ions that are generated, the better the ambient air will become and the easier it will be for you to breathe. Therefore, the size of the salt crystal lamp will determine the radiant effect of a Negative Ion discharge.

Our Mini, Small and Special Shaped (Pyramid, Moon, Egg) Salt Crystal Lamps are most effective in a 5'x7' personal space setting. The ambient effect of the Negative Ions is perfect for a personal computer workstation or office desk, a child's bedroom or nursery, a bedroom nightstand, the laundry room, around a cat litter box, or in a walk-in closet. However, if you smoke, you may need a larger lamp, or multiple small lamps, in order to eliminate the odor of the cigarettes throughout your home, office or place of business.

Restaurant, coffee shop and bar owners have used multiple Mini and Small Salt Crystal Lamps to help clean the air and set a romantic mood in their place of business. They place the Salt Lamps strategically on the bar, in a private booth, or on a dinner table in order to create a more enchanting environment. The soft illumination of the glowing light inspires the imagination and awakens the senses, while the Negative Ions cleans the air and helps people breathe more freely.

Larger Salt Crystal Lamps are more effective at eliminating the smell of smoking, chemicals, mold and mildew or allergens such as pet dander, pollen, dust and airborne bacteria. Our Large or X-Large Salt Crystal Lamps, Salt Bowls and Diffuser Lamps are most effective in an average room approximately 10'x12'. They have been very effective in a private home or work office, hair stylist work stations, dentist or doctor's examination rooms and at a personal computer workstations where someone smokes.

Our XX-Large – Jumbo Salt Crystal Lamps are best suited for larger living areas, family rooms, master bedrooms, kitchens, garages, workshops, etc. In a place of business, they are ideal for hotel rooms, large conference rooms, doctor or dentist waiting rooms, libraries, employee break rooms (especially if employees are allowed to smoke) retail stores, art galleries, hair salons, restaurants, coffee shops and nightclubs.

It is important to remember that a Salt Crystal Lamp will only generate Negative Ions when it is warmed by the internal light bulb. We recommend that you leave the light on 24 hours a day for maximum benefits.


7. How much electricity do the lamps consume?

Our Himalayan Salt Crystal Lamps are very energy efficient, consuming only 7-40 watts per hour, depending on the bulb you are using. Many people use only a 7 watt "Christmas Tree or Night Light" bulb in their salt lamp, which can be easily found in a local store. They are available in many colors that can add special effects to your salt lamp.

However, since the discharge of Negative Ions is dependant upon the temperature of the Salt Crystal Lamp, we have discovered that a 15-40 watt clear tubular bulbs works best at creating the optimum operating temperature for each lamp size. A Salt Crystal Lamp needs to be heated – warm to the touch, but too hot to burn your hand – in order to be most effective at releasing Negative Ions.

We found a special, long lasting, clear tubular light bulb in order to maximize the intrinsic beauty of our Himalayan Salt Crystal Lamps™. We also include a UL safety rated cord with an off/on switch with every salt lamp.

Therefore, we include a 15 watt long lasting tubular bulb with all of our mini, small and special shaped salt lamps. A 25 watt long lasting tubular bulb is included with our medium and large salt lamps. And a 40 watt long lasting tubular bulb is included with our X-Large thru Jumbo salt lamps.

The total electricity consumption is less than used by your refrigerator, even for multiple salt lamps throughout your home, office, or place of business..



Log in or create an account

fb iconLog in with Facebook